Values FOR GOOD (yes, all of our values are priority #1?):
- Bold and Generous. We pursue everything we do with an enthusiasm unknown to humankind. Building campaigns with lasting impact requires taking risks and being generous in spirit. We act boldly and generously to ignite compelling social impact campaigns that heal our world and each other, FOR GOOD.
- Impact. Awareness + Action = Impact. We shine a bright light of awareness and spread love through our actions. To have the biggest impact, we need to focus our efforts. The result is impact that heals our world FOR GOOD.
- Dream BIG. We manifest BIG dreams. We always focus on BIG ideas until they are manifested. No fear, rules, conventional wisdom, obstacles, or pushback will stop us from achieving our BIG dreams. When appropriate we seek forgiveness not permission in the pursuit of BIG dreams. We make it happen FOR GOOD.
- Partner. We build and nurture powerful, win/win partnerships. We lock arms with others in the common pursuit of BIG impact in areas where we and our partners care deeply. We partner with big-hearted artists, the most effective grassroots organizations and caring brands around the globe FOR GOOD.
- Believe. We believe we all are created equal. That each life is of equal value. We believe in seeing good in other people. We believe that we all are doing the best that we can. We believe that everybody needs a helping hand. We believe a more open world is a better world. We believe in love FOR GOOD.
Inspiring Action, Igniting Impact